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Green Butterfly Niche Market: Where Creativity Meets Conscious Living

Next Niche Market Date: 26th April, 2025
Location: A&C Corner, East Legon
Frequency: Every Last Saturday of the Month
In the heart of East Legon, a new wave of creativity and consciousness is blooming — welcome to the Green Butterfly Niche Market, a recurring sanctuary of sustainability, culture, and community. If you haven’t experienced it yet, now’s the time to mark your calendar.

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 What Makes Green Butterfly Special?
This isn’t your average market.
It’s a curated experience — where art and soul meet sustainability.
From handcrafted decor to fashion-forward eco-wear, every product here has a story, a purpose, and a planet-friendly touch. Nestled in a vibrant corner of East Legon, the market transforms the A&C Corner into a buzzing creative hub every last Saturday of the month.
Whether you’re a student looking for inspiration, an artisan looking to connect, or a family seeking wholesome weekend vibes — Green Butterfly welcomes you.

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 For the Conscious Consumer
We’re building something for the Eco-Conscious Consumers, Community builders, and local tastemakers who crave meaningful purchases. Think:
Eco-conscious shoppers looking to align purchases with their values
Young creatives pushing cultural boundaries
Families and influencers finding community in sustainability
Here, vibrant music, lush greenery, and earth-toned aesthetics set the stage for exploration, discovery, and connection.

Ghana’s Premier Artisan Market since 2010

15 years after it’s inception, Green Butterfly continues to set the standard for the Artisan experience in Accra. The Green Butterfly Market is not just a market, it’s an entire experience!!!

March is one of the hottest moths of the year in Ghana and the sun did not disappount us last Saturday as many of us trugged through the heat and cooled down with delicious chilled drinks like Coconut Water, Nature’s Brew Fruit juices, Sugarcane juice, and Sobolo by Bisa Y. The trees and flowers all around us gave us something to smile about, and our Beer stands sold out completely!

Thanks to all our faithful customers and supporters of this important movement, to socialize and shop in a conscious way.

See you next Saturday 29th March for our NICHE MARKET happening at the A & C Corner in East Legon. Send a whatsapp message to 0247900791 to request location pin!

Let’s continue to spread eco-friendly culture.

Washoku Foods is Green Butterfly Vendor of the Year 2024!

Every year the Green Butterfly Market awards the title of VENDOR OF THE YEAR to one of our outstanding vendors. As part of our initiatives to keep our communities clean and green, we encourage our vendors to engage in sustainable best practices for their businesses. The Green Butterfly vendor of the year displays innovation, hard work, team work, and a commitment to living a greener lifestyle. We are pleased to announce the Vendor of the Year 2024 award went to WASHOKU FOODS – a family business that has shown great loyalty to Green Butterfly Market, superb team spirit and dynamism.

Over the last few years we have seen Washoku Foods flourish in the Green Butterfly market with a great display of resilience and mindfulness. Green Butterfly is pleased to reward them with free participation in the Green Butterfly Market for 3 markets. We look forward to many more markets together.

Founder of Green Butterfly enstooled as Paramount Development Queen of Jamestown.

Multidisciplinary Artist, entrepreneur and founder of Green Butterfly – Yasmeen Helwani has been enstooled as the Ngleshie Alata Paramount Stool Develoment Queen – Naa Tsoolo Kakalor the 1st.

Madame Yazmeen, also popularly known as Yaz Meen, is a descendant of Ngleshie and is well known in Jamestown for her skills training and women empowerment programs. By linking her skills training programs to the Green Butterfly market, a breakthrough has been made, and marginalized women in Jamestown are now able to make a living.

When asked how she became active in Jamestown Naa Tsoolo Kakalor I says, “In 2019 I was approached by the JTNNK (Jamestown Ngleshie Noyaa Kpee) to participate in some interviews and activities in Jamestown. I eventually joined the group and participated in a sanitation project to build some biodigester toilets with the support of Soroptimist International. This is how I ended up walking into the Adanse House without realizing that this was the same house my grandmother had married into, and the same house my father Faisal Helwani had formed the musical group “Ebaahi” back in the early seventies. I re-connected with Adanse and began having soapmaking workshops there, teaching women in the community the art of soapmaking. I am also assisting some of them to develop and grow their small businesses in collaboration with the Green Butterfly Market.”

We congratulate Naa Tsoolor Kakalor on her grand enstoolment which happened on Monday 23rd December after days of confinement and the performing of traditional rites by the Kingmakers of Ngleshie.

For more photos and videos from the swearing in, enstoolment, and outdooring of Naa Tsoolo Kakalor the 1st, Subscribe to her youtube channel:

https://www.youtube.com/@jamestowndevelopmentqueen

Buy Local at the Green Butterfly Market

According to Forbes, small businesses are the bread and butter of our economy. Through the Green Butterfly Market, we connect talented artisans to potential clients from all walks of life. As a matter of priority, the Green Butterfly project focuses on Small to Medium Enterprises (SMEs) producing unique handcrafted products in Ghana. Sustainable business builds sustainable communities, and shopping local puts financial power in the hands of local businesses to in turn, fuel our local economy.

Take a walk through our colourful market every first and third Saturday of the month at the Department of Parks and Gardens Head office in Accra next to the Italian Embassy. You will surely be thrilled with the display of creativity and unique craftsmanship we present to you at each of our events. Find a wide array of clothing, accessories, home decor, snacks, various foods and beverages, skincare, haircare amidst other uniqe handicrafts.

Why shop local?

By shopping local, you are giving back to the local community and supporting the efforts of our community businesses. Making a commitment to shop local stimulates our economy positively by cycling money back into our community. You also reduce your carbon footprint by shopping local and reducing the amount of transportation needed to get the product to you. One visit to the Green Butterfly market presents so much gratification, as you are able to meet so many local artisans all in one place. A one stop shop, and a true cultural experience. You could also stumble upon some very amazing deals!

Make a date with us at the next Green Butterfly market on Saturday 21st September!

Addressing Sustainable Development Goals in Ghana.

Green Butterfly aims to address Sustainable Development Goals (SDGs) 1, 5, 8, and 13.

  1. END POVERTY (SDG 1)
  2. GENDER EQUALITY (SDG 5) – Achieve gender equality by empowering more women and girls.
  3. DECENT WORK AND ECONOMIC GROWTH (SDG 8) – Promote sustained, inclusive, and sustainable economic growth, full and productive employment and decent work for all.
  4. CLIMATE ACTION (SDG 13) – Take urgent action to combatclimate change and its impacts.

The Green Butterrly Market has provided a stable income and economic opportunities for many small businesses in Ghana and cpntinues to do so. With more than 70% of our beneficiaries being women, we are proud to be a source of economic empowerment and a leading sales and networking platform for artisans in Ghana.

We have lots of exciting news coming up regarding opportunities for small businesses participating in the Green Butterfly Market. Be sure to subscribe to our blog to keep updated!

Co-designing a pact to phase out single use plastics in Ghana.

On the 20th of June, 2024, major retail outlets came together to participate in drafting a voluntary pact to reduce 70% of supermarket single use plastics used in Ghana by the year 2030.

A workshop was held at the Alliance Francaise Ghana, attended by major retail outlets like Melcom, Marina Supermarket, Max Mart and All Needs supermarket. The workshop was facilitated by Plastic Punch and GIZ in collaboration with the Ministry of Environment, Science, Technology and Innovation and the Environmental protection agency – “Co-designing a voluntary pact to phase down single use plastics in Ghana”.

The pact brings together major stakeholders in the retail sector to take collective action in the fight against single use plastics. All the supermarkets involved will soon be signing a pact to charge a fee for every plastic bag they give at their tills.

Green Butterfly was invited not just as a stakeholder but also as a case study and pioneering success story as single use plastics have been banned in the Green Butterfly Market since the year 2011. Notwithstanding the challenges, the Green Butterfly market has converted over 150 small businesses to use alternatives to single use plastics.

Director of Green Butterfly – Yasmeen Helwani presented valuable information based on Green Butterfly’s reduced plastics policy. “We look forward to presenting our vendors with multiple sustainable alternatives to single-use plastics. Already in the Green Butterfly Market our clients use paper bags, re-usable cloth bags, raffia bags, and baskets for their shopping. It’s high time all major retail outlets take measures to adopt a more responsible approach twards the use of single use plastics.”

Many thanks to Plastic Punch and GIZ! The prospect of seeing collective action by all supermarkets – where all supermarkets agree to charge buyers for plastic bags, is truly exciting. We look forward to bringing you more exciting news on this topic in the near future!

Green Butterfly – A pillar for our local economy.

THe Green Butterfly Market has come a long way in it’s 14 years of operation – supporting small scale local businesses in Ghana with a special focus on artisans who are making their own products locally. The project began in February 2010 and has now became the main source of income for many micro businesses in the artisanal economy.

To improve the quality of service delivery in our market, we are embarking on capacity building programs and workshops for our artisans to strengthen their reach and connections to the global marketplace. Areas of focus for our workshops will include basic business training sessions, skill development programs, strategic planning, time management, and client service training. These valuable tools will empower our artisans further by boosting their confidence and strengthening their business integrity.

Join hands with us In our mission to achieve Sustainable Development Goals 1 and 8 which are: No poverty, and Decent work and economic growth – promoting sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.

With your support we will be able to assist many talented artisans to reach for higher heights. Partner with us! Support this project in kind by offering your services, or support us with a donation . Donations towards this project will cover venue hire, resource personnel, and educational resource materials. We are grateful to business professionals who are willing to support us with their services.

Click here to volunteer as a resource person
Click here to donate